How to combine phyto-walls with branding: experience in commercial space design

Phytowall + Branding: How Greenery Boosts Business Image

I want to share my experience and tell you how to properly use phyto-walls for commercial spaces to attract the client’s attention – and at the same time not overload the space.

In modern business, the visual appeal of a space plays a key role in attracting and retaining customers. And one of the most effective ways to achieve this is to combine phytowalls with elements of visual branding: logos, acrylic signs, neon, or volumetric letters. This tandem works well in cafes and salons, as well as in showrooms, stores, or offices.

Why does it work?

• 1. Visual identity without words.A phytowall with a logo instantly sets the tone. It is perceived not as “decoration”, but as part of the company’s image — modern, conscious, attentive to details. A kind of organic advertisement in the interior, as the logo on the green background immediately catches the eye and is remembered.

• 2. Ease of implementation. Artificial phytocoating is easy to install, requires no maintenance or maintenance costs. Paired with branded elements — it provides a long-term result.

• 3. Interactive effect. The combination of textures and green accents gives the space integrity and looks stylish and expensive. Such design solutions become photo zones that clients themselves promote on social networks. This enhances brand reach without additional advertising expenses.

How to properly combine phytocoatings with signs?

In practice, the following combinations work well:

• Background greening with a focus on the brandPhytopanels with a homogeneous structure are a great solution for wall decoration, where the main role is played by the logo or text. Such a background does not overload visually, instead, it emphasizes the brand style and allows branded elements to “sound” expressively. Due to the uniform density and low height of the elements(up to 10 cm), they are convenient to use in areas with limited space or in places where installation accuracy is important (for example, when fixing acrylic logos or acrylic signs). These coatings are easy to combine with lighting, do not deform during installation, and provide a stable surface for mounting brand style elements.

Models “Patio Mix”, “Rosemary”, and “Moss” from Engard TM belong to this category, offering compact, visually clean solutions for branded interiors.

• 3D-phytowall as a spatial accent Phytowalls with pronounced volume (10–20 cm) are created from combinations of artificial plants of different heights, shapes, and shades. This forms a relief, “live” surface with a deep 3D effect. This solution works especially effectively on large surfaces — in showrooms, receptions, photo zones, and lounge areas.

3D-phytocoating not only decorates but also shapes space: divides zones, creates a focal wall, or enhances visual hierarchy. Ideally combined with neon, volumetric letters, decorative lighting, and installations.

Combining phytowalls with branding elements is not just decoration. It’s a visual tool influencing the client even before their interaction with your product or service begins. And the best part of this solution is that it works every day, regardless of the season, advertising budget, or trends in the feed.